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Why banks should focus upon Twitter

Blogging about Twitter in January and February identified it as a new, social networking focal point, due to the rapidly growing numbers of fans of their service. Now there are many folks asking questions about Twitter, as it gains momentum. For example, in the last few days, Paul Penrose at Finextra asks: "What’s the point…

Twitmoney

Proof that (UK) banks miss out on new media

Building on yesterday's comments about UK banks missing out on new media, if you want proof you only need to look at Revolution's annual awards for 2009. Revolution Magazine is one of my favourite monthly reads, as it's all about innovation online.  Each year their awards ceremony recognises the best of British internet marketing across…

Caja

Proof that (UK) banks miss out on new media

Building on yesterday's comments about UK banks missing out on new media, if you want proof you only need to look at Revolution's annual awards for 2009. Revolution Magazine is one of my favourite monthly reads, as it's all about innovation online.  Each year their awards ceremony recognises the best of British internet marketing across…

Caja

Why are (UK) banks ignoring new media?

I spent a bit of time today thinking about trust in banking, a subject I’ve blogged about lots before. One thing we know is that times have changed. How have they changed? Well, have a look at this advert from 1991 for NatWest: She’s a mortgage adviser for NatWest in 1991: “it’s my job to…

Cartoon_494056a

Social lending: from baby to child

Zopa announced results this week that showed lending had risen 140 percent year on year. In short, Zopa offers a lean and mean, razor thin margin system for loans.  As an lender, I enter Zopa and place an amount – let’s say $10,000 – in the system. Zopa then spreads that loan across a range of borrowers…

Collaborative competition

This is the sixth post in a series about why banking will be free (you can find Parts One, Two,Three, Four and Five if you want to). In this area let's get into collaborative technologies and, more specifically, collaborative competition. It seems like an oxymoron to talk about collaborative competition and yet for years we…

Millions of Contactless Cards

MasterCard PayPass just issued their 50 millionth contactless chip card at the end of 2008. It's a bit of a milestone as that doubles the number of PayPass contactless cards in circulation in just one year, and supports the recent conclusions of a BAI Study in the USA which finds cash rapidly reducing at Point-of-Sale….

Chart_02

Fingers, veins, eyeballs … we know who you are

I blogged the other day about knowing where customers are, but knowing who they are is always a challenge. Banks continually talk about fraud and the lack of dependable identification and authentication methods.  We talk about things you know (a PIN number), things you have (a card or phone), but things you are (blood, DNA,…

Biometrics2

Extreme sheep-herding

Those who read this blog know that I love any new marketing ideas that work. So forget traditional marketing methods on TV and copy Samsung who commissioned a few Welsh farmers to make this viral ad for YouTube: Posted on 16th March, 100,000 views already and rising. Love it … and it'll give you a…

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