I've been invited to SIBOS this year to be a “professional challenger” in the innotribe stream. I interpret this as being a “professional troublemaker”, which I’m very good at, but they reinterpreted this to the more acceptable terminology to get the management team buy-in. No worries. By now, if you’ve been to SIBOS before you should know…
I've been invited to SIBOS this year to be a “professional challenger” in the innotribe stream. I interpret this as being a “professional troublemaker”, which I’m very good at, but they reinterpreted this to the more acceptable terminology to get the management team buy-in. No worries. By now, if you’ve been to SIBOS before you should know…
My last blog about Iceland for the moment, but a worthy one. In Reykjavik, a city of 120,000 people (200,000 in the Greater Reykjavik region). By comparison, this is the size of Watford, the UK’s 59th largest town, or Dudley (26th) if you use the larger figure. On the harbour front in Reykjavik, they have…
My last blog about Iceland for the moment, but a worthy one. In Reykjavik, a city of 120,000 people (200,000 in the Greater Reykjavik region). By comparison, this is the size of Watford, the UK’s 59th largest town, or Dudley (26th) if you use the larger figure. On the harbour front in Reykjavik, they have…
There’s been a fascinating debate going on online about Iceland this month. Not surprising as Iceland is still involved in a $3.5 billion dispute with the UK and Netherlands over the collapse of Icesave. This is still a running sore in relations between these nations, but hopefully will be resolved soon. The Icesave disaster is…
Just had a great discussion about segmentation today, building on yesterday’s blog entry. The old homogenisation of customers into apples and pears, oranges and lemons, goes back to a simplistic time of the 1980s, where the analytics tools could not mine customer data to a segment of one. Today, these tools can do this and…
Adkit, an international research firm, just sent me their insights into customer segmentation in retail banking. It’s an interesting report summarised in a 21-slide presentation. The main results show that most banks are narrowing down to three or four key customer segments. In the UK, we normally call these oranges, lemons, apples and pears. Apples…
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