Westpac Improves Sales Leads with Teradata-Siebel Combo
Who says competitors can’t work together? It just takes a littel pressure from the customer, in this case Westpac. Super-empower marketing with a CRM system that draws on a data warehouse from Teradata and analytics from Siebel running off transactions on Oracle, says Maree Lipscombe, senior manager of Westpac Leads, the marketing effort that has…