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I have often said that tracking the future is normally demonstrated by tracking children’s behaviours.  Kids are excited about the future. They are desperately keen to rush headlong into the next week, month and year.  "I’m eight and three quarters""I’m twelve but think I look sixteen""I can’t wait for my eighteenth birthday" As a result…

Further to my previous notes about Marketing in the Digital Age, this viral: seems to have worked well for Laptops Direct. Apparently, people are happy to have company logo’s tattoed onto their foreheads.  Luckily, an April Fool … although 1% of those who saw this offered to have the deal done for the £5,000 booty. …

Further to my previous notes about Marketing in the Digital Age, this viral: seems to have worked well for Laptops Direct. Apparently, people are happy to have company logo’s tattoed onto their foreheads.  Luckily, an April Fool … although 1% of those who saw this offered to have the deal done for the £5,000 booty. …

Nothing to do with banking and technology you may say, but this actually has everything to do with banking and technology as it is all about Marketing in the Digital Age and the way we use new channels. To start with, I was intrigued to spot  that some very old rockers have been hired as…

Nothing to do with banking and technology you may say, but this actually has everything to do with banking and technology as it is all about Marketing in the Digital Age and the way we use new channels. To start with, I was intrigued to spot  that some very old rockers have been hired as…

Nothing to do with banking and technology you may say, but this actually has everything to do with banking and technology as it is all about Marketing in the Digital Age and the way we use new channels. To start with, I was intrigued to spot  that some very old rockers have been hired as…

I know, I know … we all want to think we are hip and cool brands, so I got a reality check today from The Brand Channel, who just ran a survey of brandjunkies asking a range of questions: What brand would you most like to sit next to at a dinner party?    What…

I know, I know … we all want to think we are hip and cool brands, so I got a reality check today from The Brand Channel, who just ran a survey of brandjunkies asking a range of questions: What brand would you most like to sit next to at a dinner party?    What…

OK.  After all my cynicism about Second Life becoming mainstream, mainly due to the Wild West nature of the Linden Labs offer, I take it all back. My issue was related to mashups, bombing, cyberterrorism and more.  It was also related to the Second Life banking crash after they outlawed Gambling. As Neil Katz, chief…

OK.  After all my cynicism about Second Life becoming mainstream, mainly due to the Wild West nature of the Linden Labs offer, I take it all back. My issue was related to mashups, bombing, cyberterrorism and more.  It was also related to the Second Life banking crash after they outlawed Gambling. As Neil Katz, chief…