After NatWest offered to pay my mortgage for a year if I switched to paperless banking, it came as a surprise to get my Barclaycard statement this morning, on paper, with this page:
Conversation in the Barclaycard Marketing Office:
Chief Marketing Officer: "Now then, how shall we use our spare pages in card statements to improve our customer communications?"
Marketing Wizzo Graduate Bright Spark: "I know ... say nothing. This will make them wonder what it is we are intentionally not saying."
Very clever ...
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...
