A couple of weeks ago, I had a moan about HBOS’s marketing. Maybe it's not so bad though, as they seem to have pulled that advert.
To add some balance therefore, here's an interesting case study about the Halifax, part of HBOS, and this marketing work is good.
Basically,
Halifax created a partnership with the
Sun newspaper, and it's been a big success.
Chris M Skinner
Chris Skinner is best known as an independent commentator on the financial markets through his blog, TheFinanser.com, as author of the bestselling book Digital Bank, and Chair of the European networking forum the Financial Services Club. He has been voted one of the most influential people in banking by The Financial Brand (as well as one of the best blogs), a FinTech Titan (Next Bank), one of the Fintech Leaders you need to follow (City AM, Deluxe and Jax Finance), as well as one of the Top 40 most influential people in financial technology by the Wall Street Journal's Financial News. To learn more click here...